About Sugbu

Sugbu is the ancient name of Cebu established during the Spanish colonization of the Philippines in 1521. The brand is founded based on the need to fill a void of growing population of Filipino and other ethnic communities in the United States. This brand is under the umbrella of Golden Crest, Inc., a distributor and wholesaler of Philippine and other Asian products based in Dallas, Texas.

These products are unique being the first of its kind in the market.

Sugbu is a premium brand consistent with the ideas of the founders of this product line: superior quality, excellent appearance, dependability, right price. Some of these products are traditional specialties that date 100 years back. The emotional attachment while upholding these traditions, food distinction, and uniqueness in food characteristics, are cornerstones of this brand.

The launching of Sugbu brand will offer choices and variety of products to our consumers while establishing market credibility as it emphasizes on the needs of its target market. The brand focuses on products and commodities which were not readily available in the stores, as well as products that will cater to the needs of our consumers as lifestyle and priorities change. We will continue to invest and develop products that will manifest the needs of our market while maintaining the quality and consistent image that Sugbu brand has offered.